Peritus Knowledge Services Corporation is a boutique consulting company with a sharp focus on big data analytics and data-driven business programs.
Cloud-based big data analytics
Today’s management decisions are taken in a very complex and fast-moving environment. A typical telecom service provider has a huge amount of current and historical data about its network, its customers, its products, and its channels. More recently, the proliferation of internet data combined with low cost high capacity analytical environments has made it possible to add clickstream, machine-to-machine and social media data and obtain a much more accurate customer picture. To come up with fact-based accurate decisions, telecom service providers have to quickly integrate, filter and analyse this augmented pool of data to find the nuggets of insights that will give them the competitive edge.
Development and execution of data-driven business programs
Just staying in the descriptive world and producing reports from that data is not sufficient. The sheer volume of data and the analytical tools provide a unique opportunity to be predictive with customer behavior (“what they are likely to do”) and prescriptive with the business processes (“how to leverage the insights from analytics”). Without the execution step, analytics essentially becomes an intellectual exercise with no impact on the bottom line.