Typical projects and programs we can help you address

We help you improve your strategies and processes through data and analytics-driven decision-making. Typical programs include:

Customer Lifetime Management

Effective customer lifetime management creates powerful customer interactions that boost business growth and profitability. We help organizations:

  • Define a clear customer acquisition/retention strategy. All businesses need to strike a balance between acquisition and retention efforts to maximize revenues and customer value.
  • Optimize loyalty programs. Successful loyalty programs rely on frequent analytics-based fine-tuning to maximize customer lifetime value.
  • Increase revenue per customer. We help develop cross and upsell models to increase the average revenue per user.
  • Define/Target different market segments. Based on available data, we help clients identify consumer groups with similar needs and create marketing strategies to address these.

Typical benefits can be 50+% higher campaign response rates given the right segmentation and models.

Customer Experience Management

Great experiences at every point of the customer journey can increase revenues, reduce costs, strengthen customer loyalty, and boost employee engagement. By combining customer feedback with customer data, we help clients evaluate customer experiences across all channels, identify pain points, and design journeys to improve satisfaction and positively impact business operations.

A typical benefit in this space can be a 30+% reduction in churn.

Demand and Supply Management

Marketing demand forecasts are essential to efficiently allocate business resources. We closely work with clients in building a market-based demand forecasts and use it to develop the network strategy and allocate network resources, implement pricing strategies (such as yield management) and guide the distribution strategy.

Typical benefits can include 20+% in cost savings.

Product and Business Development

We help design, create, and market new products or services, in conjunction with the general market profile, the client’s target market and the competitors’ positioning. This opens up new opportunities and revenue streams for our clients.

Sales and Channel Management

The distribution strategy improves interactions with customers and drives efficiency in the end-to-end supply chain. We utilize data to help clients create and implement an optimal sales/channel strategy, from key accounts management to online sales and third party channel partners.

Typical projects we can help you address include the following:

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